National, 23rd January, 2026: Cycle Pure Agarbathi, one of India’s largest agarbathi manufacturers, honoured drivers across India with the distribution of VIBE Power Bag Air freshener. This initiative was executed in collaboration with Karnataka State Road Transport Corporation (KSRTC), Ola Consumer, Indian Federation of App-based Transport Workers (IFAT), VRL Travels, , Maharashtra State Road Transport Corporation (MSRTC), and DTC (Delhi Transport Corporation) for National Driver’s Day. The activity was a heartfelt gesture of appreciation for drivers, who work tirelessly to serve the country, helping its consumers reach their destinations, under demanding conditions and long work hours.
On the occasion of Driver’s Day, Cycle Pure Agarbathi distributed around 10 Lakh VIBE Power Bag Air freshener sachets across ten cities in Mumbai, Bangalore, Chennai, Hyderabad, Delhi, Kolkata, Pune, Ahmedabad, Lucknow, and Jaipur. As part of this collaboration, Cycle Pure Agarbathi also partnered with KSRTC to distribute VIBE Power Bag Air fresheners across its AC Premium buses in the Bangalore, Mysore, and Mangaluru divisions, ensuring that both drivers and passengers could enjoy a refreshing and soothing travel experience.
The VIBE Power Bag Air freshener is curated with Pineapple Punch, Pink Blossom and Apple Cinnamon; fragrances that will make the vehicle smell fresh, calm and soothe the driver and passengers’ minds, chosen specifically to pay gratitude to India’s drivers who are always on duty, connecting people, cities, and communities across the country.
India’s drivers navigate through traffic, rough weather, and time pressures while ensuring the safety and comfort of millions of passengers. They shoulder immense responsibility, from transporting office-goers, students, families, handling emergencies, to transporting essentials, with utmost resilience and patience. This initiative cherishes their hard work, not only for the miles they travel, but for the trust they preserve with every journey.
Speaking about the initiative, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “Drivers are the invisible force that keeps India moving every single day. At Cycle Pure Agarbathi, fragrance has always been about creating moments of calm and emotional well-being. We wanted to offer a small but meaningful gesture of gratitude, helping drivers experience a sense of comfort, freshness, and relaxation during their long hours on the road.”
Prashant Bhagesh Sawardekar, Founder & President, IFAT, said, “We are thrilled to announce this collaboration for our drivers. App-based transport workers operate under constant pressure, balancing safety, time, and service expectations every day. This gesture by Cycle Pure Agarbathi does help the drivers feel special and create a pleasant driving experience.”
Ola Consumer Spokesperson said, “Drivers are central to how mobility works in India. They show up every day, deal with real challenges on the road, and keep millions of people moving. This collaboration with Cycle Pure Agarbathi is a way of letting them know that their effort, time, and commitment truly matter, beyond just rides and numbers.”
Mr. Ashok, VP, Logistics, VRL Travels, said, “Drivers spend countless hours navigating traffic, noise and long distances. Through this initiative, we just want to thank them for their service, something that helps ease the stress of their everyday journeys.”
The initiative by Cycle Pure Agarbathi on National Driver’s Day recognises the selfless drivers as the backbone of Indian transport, ensuring the country functions seamlessly without pause. Cycle Pure Agarbathi and its partners express their continued appreciation for the dedication, resilience, and sense of responsibility that drivers demonstrate every day amid the daily hustle.
About NRRS:
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them through its charity arm ‘NR Foundation’.
NR Group today is managed by the third generation of the Ranga Rao family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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