Kolkata, 20th November 2025: In keeping with the festive cheer with added joy and value,Indica Easy, India’s No. 1 shampoo hair color brand (Source: NielsenIQ Retail Measurement Report, MAT Sep25) from the house of CavinKare, has unveiled a special nationwide offer on its 18ml Natural Black pack priced at Rs. 30. Reinforcing the brand’s promise of quality and affordability, the initiative rewards buyers with assured cashback and a chance to win weekly gold and silver coins, turning every purchase into a moment of celebration.
As part of this unique offer, consumers purchasing the Rs. 30 pack will receive an instant Rs. 15 cashback. Adding an exciting twist, one lucky winner every week will receive a 1g gold coin, while five others will win 10g silver coins each. The offer is valid across General and Modern Trade outlets pan-India till December 15th, making it accessible to millions of loyal users nationwide.
Speaking on the occasion, Rajat Nanda, Business Head – Personal Care, CavinKare, said: “Indica Easy has always stood for effortless and high-quality hair coloring that fits seamlessly into consumers’ lives. This consumer offer is our way of saying thank you to our loyal users who have made us India’s No. 1 shampoo hair color brand. By offering assured cashback and exciting gold rewards, we’re turning every hair color purchase into a truly rewarding experience.”
The campaign highlights Indica Easy’s long-standing commitment to delivering affordable, convenient, and effective hair color solutions that do not compromise on quality. With this, the initiative taps into the aspirations of everyday consumers who seek beauty, trust, and value in their personal care choices, while Indica Easy continues to lead the shampoo hair color category with a 39.3% value market share (Source: NielsenIQ Retail Measurement Report, MAT Sep25), redefining at-home hair coloring for millions nationwide.
This initiative not only rewards consumer loyalty but also underscores Indica Easy’s commitment to making high-quality, effortless hair coloring accessible to modern Indian households, combining convenience, affordability, and vibrant, natural-looking results.
About Indica: Brand Indica ventured on its journey in 1997, with the launch of Indica Herbal Hair Color. In 2009, the product was relaunched with the consumer insight and innovation of 10 minutes and thus Indica 10 minutes Hair Colors was born. In 2015, Indica launched Indica Easy Shampoo Hair Color, which has become the Number 1 Shampoo Hair Color brand of the country (Source: NielsenIQ Retail Measurement Report, MAT Sep25). In 2024, Indica launched Indica Crème Hair Color in the crème color segment.
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
https://shorturl.fm/Pd0LO