Big Green Durga Returns With a First-of-its-Kind Digital Avatar in 2025

29th August, 2025: BIG FM, one of India’s leading radio networks, unveiled the latest edition of its much-awaited ‘BIG Green Durga’ initiative at a grand press conference held in Pride Plaza, Kolkata. The event witnessed the presence of popular actress Ishaa Saha, who revealed the campaign, lending her support to this unique blend of devotion and sustainability.

This year’s celebration centers around a 3D Holographic idol of Maa Durga, an eco-friendly first-of-its-kind innovation in the city. With no clay, no carbon and no immersion, this digital representation preserves the magnificence of Durga Puja while serving as a powerful symbol of a sustainable, greener future with zero environmental impact.

The campaign further extends into the community with a strong focus on sustainability. BIG FM’s RJs will visit over 50 RWAs, colleges and paras to engage with devotees, promote eco-friendly practices, and honor those embracing green initiatives. A five-day celebration at a high footfall mall will entertain visitors with live interactions, emcee activities and RJ-led engagements, ensuring the festive spirit is celebrated responsibly. Adding to the initiative is the BIG Shakti Awards, an effort to recognize ten women entrepreneurs operating in the field of sustainability, each representing one of Maa Durga’s astras, whose stories of resilience and responsibility will inspire the larger community.

One of the campaign’s key attractions is the BIG Studio @Mandap, a solar-powered setup where Kolkata’s beloved RJs will go live, host celebrities and engage with devotees right from the pandal, creating an immersive festive experience. Extending its reach further, BIG FM will spread the message of sustainability across on-air and digital platforms through inspiring stories, expert insights on eco-friendly living, and live updates from pandals across Kolkata.

Speaking on the initiative, Sunil Kumaran, CEO, BIG FM, said, “Durga Puja is a festival of devotion as much as it is of responsibility. Through BIG Green Durga, we aim to honor Maa Durga in the most sustainable way, ensuring zero environmental impact while fostering complete community participation. It is our commitment to shaping a greener future.”

With BIG Green Durga, BIG FM has once again proven that festive celebrations can be innovative and eco-conscious, turning devotion into a collective movement of positive change.

About BIG FM:

BIG FM is a part of the Sapphire Media Limited that has presence across TV, OOH and digital, further adding to their expansion plans in the ever evolving, tech-driven digital content creation and broadcasting sector. BIG FM is one of India’s leading radio networks with 58 stations, reaches 1.9k towns, 1.2 lac villages and over 340 million Indians. In line with its vision to connect with evolving audience preferences, BIG FM recently underwent a comprehensive content refresh, unveiling an entirely revamped avatar. This transformation, underlined by four core   pillars—content, music, soundscape and technology—positions BIG FM as a dynamic multimedia platform. With a reimagined brand song by the versatile Sushant Divgikar (aka Rani Ko-HE-Nur), BIG FM infuses vibrant energy and an upbeat tempo, perfectly capturing its philosophy of Dhun Badal Ke Toh Dekho. Through its various campaigns and IPs, the platform continues to uphold its position as an inspirer; and a catalyst for driving meaningful conversations. In the recent years, the network has taken a significant leap in the digital space by leveraging technology and AI-driven innovations to deliver personalized and immersive content experiences with initiatives such as Super Duper Dhamaka, BIG Dhun and BIG Bingo Cricket. Pioneers in impactful storytelling, BIG FM offers a diverse range of original shows, including Dhun Badal Ke Toh Dekho, Suhana Safar with Annu Kapoor, Yaadon Ka Idiot Box with Neelesh Misra, BIG Golden Voice, BIG Marathi Bioscope with Subodh Bhave, etc. Its occasion-based programming, CSR initiatives and innovative campaigns consistently resonate with audiences, earning accolades at prestigious industry platforms such as the ABBYs, E4M Golden Mikes, India Audio Summit & Awards, New York Festivals and ACEF Awards. Recently, BIG FM was awarded as the ‘Radio Station Of The Year’ at the ACEF Awards 2025.