Kolkata : Infinix, a new-age smartphone gaming brand, celebrated Durga Puja in Kolkata by blending tradition with technology. As part of the festivities, the brand set a 96-hour non-stop Dhunuchi dance relay, officially recognized in the India Book of Records , marking a first-of-its-kind fusion of culture and innovation in Kolkata.
The Dhunuchi Naach, symbolic of rhythm, endurance, and collective celebration, was reimagined alongside gaming – an expression of focus, skill, and immersive energy for today’s youth. By bringing these two worlds together, Infinix paid homage to Bengal’s festive spirit while positioning gaming as a modern cultural movement.
The record-setting event was inaugurated by renowned Bengali actress Monami Ghosh at the Newtown Sarbojonin pandal, one of the city’s most iconic Puja destinations. Taking this activity a notch higher, Infinix also set up a dedicated gaming zone for the new-age audience, where festivalgoers experienced gaming firsthand and participated in exciting activities like Tekken. The Infinix zone welcomed a footfall of 30,000+ visitors, including a large number of young and tech-savvy enthusiasts who got hands-on experience with the newly launched GT 30 Pro and GT 30, exploring the devices in an interactive way.
Anish Kapoor, CEO at Infinix India said, “Kolkata comes alive with passion during Durga Puja, and we are proud to celebrate that energy by bringing gaming into the heart of the festivities. Just like the Dhunuchi Naach, gaming demands rhythm, focus, and unyielding energy. By connecting tradition with technology, we not only honour Bengal’s heritage but also showcase how gaming has become a powerful form of self-expression for young India. With such experiences, we aim to build deeper connections with local communities and empower the next generation of gamers.”
At the event, Infinix also showcased its latest product portfolio including the GT series, NOTE series, HOT series, and more. Engineered for the next-gen audience, these devices deliver seamless gaming, immersive displays, advanced AI capabilities, ultra-fast charging, and long-lasting batteries, making them ideal companions for young users who demand both power and performance.
Through this initiative, Infinix not only honoured Kolkata’s cultural heartbeat but also underlined its commitment to local engagement and product innovation. By connecting tradition with gaming technology at one of India’s most iconic festivals, the brand reaffirms its identity as a youth-first, gaming-led smartphone brand that understands both the spirit of celebration and the evolving needs of modern consumers. With gaming-centric devices and performance-driven innovations, Infinix built deeper connections with consumers during one of Eastern India’s most significant and widely celebrated festivals.
