Kolkata, 21 October 2025: Marico Limited, one of India’s leading FMCG companies, announces the launch of Nihar Naturals’ all-new beauty-inspired range of hair oils crafted to meet the evolving needs of today’s woman. Marking a significant expansion of the brand’s portfolio, the new range that blend the timeless nourishment of coconut with the goodness of natural ingredients, each crafted to address specific hair concerns. Nihar Naturals Aloe Vera Coconut Hair Oil offers moisture lock for soft, silky hair; Nihar Naturals Rosemary Coconut Hair Oil helps to nourish hair for long, thick strands; and Nihar Naturals Almond Coconut Hair Oil promotes healthy and stronger hair.
This new range represents a step forward in making everyday haircare both effective and meaningful, providing women with simple, trusted solutions tailored to their unique hair type. With this launch, Nihar Naturals is not only pioneering new trends in the market but also establishing a leadership position through innovations that shape and inspire the category. As the leading hair oil brand in West Bengal and the wider eastern region, Nihar Naturals enjoys deep cultural resonance, with every second household in West Bengal choosing the brand — a true testament to the brand’s strong regional roots. More than just a portfolio expansion, this launch is a cultural and emotional milestone. Nihar Naturals, a name deeply embedded in Bengali households, pays homage to the evolving identity of the modern Bengali woman — one who cherishes tradition while embracing purpose and progress.
Speaking on the launch, Ashish Goupal, Chief Executive Officer- India Core Business, Marico Limited said, “At Marico, we take immense pride in creating products that truly make a difference in people’s lives. Nihar Naturals has been more than just a household name in West Bengal – it has become an integral part of daily rituals and cherished traditions. Today’s modern consumers seek haircare solutions that not only honor this heritage but also address their evolving needs. With this new launch, we want to offer more tailored solutions to women, based on their individual and diverse hair needs, while staying true to our values of trust, care, and nourishment. By blending tradition with innovation, we continue to lead the way in redefining haircare for the contemporary Bengali woman.”
The new range is now available at general trade outlets and modern retail stores across West Bengal, priced at Rs. 43 for 99ml. With this launch, Nihar Naturals reaffirms its enduring commitment to being a trusted partner in every Bengali woman’s hair journey.
