EMAMI LTD & WINDOWS PRODUCTION PRESENTS THE LATEST CAMPAIGN OF ITS ICONIC BRAND BOROPLUS ANTISEPTIC CREAM FEATURING Aparajita Adhya AS THE NEW FACE FOR BANGLA
Kolkata, 21 December 2024: Emami Ltd, the flagship FMCG Company of the Kolkata based Rs 30,000
crore Emami Group has partnered with Windows Production, the renowned Bengali Production House
established by the celebrated filmmaking duo – Nandita Roy and Shiboprasad Mukherjee. Known for
their blockbuster Bengali films such as Ramdhanu, Bela Seshe, Praktan, Posto, Haami, Konttho, and their
latest hit Bohurupi, the duo also has a rich legacy in creating impactful advertising films.
In this campaign, distinguished actor Aparajita Adhya, a prominent figure in the Bengali entertainment
industry, essays the role of a devoted mother. Her skincare mantra for her daughter—“Amar Aachhe Or
Jonno Ektu Hole O Plus”—perfectly encapsulates the values of warmth, care, and protection that the
BoroPlus Ayurvedic Antiseptic Cream offers.
At a media meet and greet event organized by BoroPlus Ayurvedic Antiseptic Cream today in Kolkata,
the new campaign specially crafted for the consumers of Bengal was officially launched in the starstudded presence of Ms. Nandita Roy, noted filmmaker and producer, Mr. Shiboprasad Mukherjee,
noted actor, filmmaker and producer, Ms. Aparajita Adhya, renowned Bengali actor, Ms. Zinia Sen,
screenwriter and former journalist, Baby Ahana, the child star in the brand film and Ms. Avishi Sureka,
Brand Strategist, Emami Ltd. The guests shared their experiences from the brand film shoot with the
attending media.
Speaking on this occasion, Ms. Avishi Sureka, Brand Strategist, Emami Ltd said, “Brand Emami has deep
roots in Bengal since our founders started their business journey in 1974 here from Kolkata. Bengal holds
a very special place in our hearts. BoroPlus, launched in 1982, is today the leading brand in the antiseptic
cream category in India. To bring the natural goodness of BoroPlus Ayurvedic Antiseptic Cream, which is
a trusted solution for multiple skin issues to every corner of Bengal, we decided to collaborate with the
creative brilliance of Nandita Roy and Shiboprasad Mukherjee. We believe that their immense
understanding of Bengali audience and Aparajita Adhya’s convincing portrayal of a loving mother and a
caring homemaker will strike a deep connect with our target demographic of women aged 25-45 years
across all segments. Baby Ahana’s adorable presence in the film is like the cherry on the top.”
BoroPlus Ayurvedic Antiseptic Cream
Free from harmful chemicals like Parabens, Silicones & Animal products, BoroPlus Ayurvedic Antiseptic
Cream is enriched with 10 ayurvedic herbs / super herbs that heal from within to give soft, glowing &
problem free skin. As a simple and safe skincare solution, BoroPlus Ayurvedic Antiseptic Cream is a
multipurpose product which can be used by all the members in a family as an antiseptic cream, winter
cream, night cream, moisturizer, heel repair cream and lip balm through-out the year.
BoroPlus Ayurvedic Antiseptic Cream is available in various formats, including spout sachets, tubs, tubes,
with pack sizes ranging from 5 ml to 200 ml and prices starting at just INR 5 and going up to INR 350.
Besides Ayurvedic Antiseptic Cream, brand BoroPlus also offers a wide portfolio of skincare products for
all year round comprising of Moisturizing Lotions and Creams, Petroleum Jelly, Aloe Vera Gel, Prickly
Heat Powders and Glycerin Soaps.
