Kolkata, 22 September 2026: Lord Ganesha, Goddess Lakshmi, Goddess Saraswati and Lord Kartik, the Gen Z kids of Maa Durga have landed on earth with their ‘Vahans’ and their very own Pujo-Z CHECKLIST! This festive season, OOPSroops LLP. presents ‘Pujo-Z CHECKLIST 2026: The Gen Z Festive Diary’ a content-creators’ journey that brings together the energy of Gen Z and the timeless spirit of Durga Puja.
The journey was officially launched by Gen Z heartthrob and actor Angana Roy, blessed by veteran actor Sonali Gupta, representing the wisdom of the ‘Baby Boomer’ generation, and supported by ‘Silent Generation’ Ratan Dasgupta, the guardian of OOPSroops LLP.
From jewellery and fashion to gadgets and tech, food, shopping and the many experiences that make Puja and festivities unforgettable, Gen Z influencers will take the Pujo-Z CHECKLIST across Kolkata, discovering the city with a simple thought: Tradition Meets Tomorrow.
Because generations may celebrate differently, but the values that bind them remain the same — family, relationships, kindness, culture and gratitude.
And behind every new idea, every celebration and every journey is a simple reminder: with the right attitude of gratitude towards life, the blessings of our elders and the grace of the Almighty, every celebration becomes truly complete.
Pujo-Z CHECKLIST 2026 — where Maa Durga’s children meet Gen Z, and tradition walks into tomorrow.
OOPSroops LLP, founded by Roopsha Dasguupta, presents ‘Pujo-Z Checklist: The Gen Z Festive Diary’, a celebration of Durga Puja through the eyes of Gen Z, while bringing together traditions, relationships and values that connect generations.
With nine years of creating experiences across brands, media and digital platforms, OOPSroops continues to build conversations around empathy, positivity, family, well-being and human connection. Pujo-Z Checklist takes this philosophy across Kolkata through a festive journey spanning jewellery, fashion, technology, food, shopping and experiences.
Revealed on 22 September at The Bengal Lounge (6 Ballygunge Place Group) the launch brought together actors Angana Roy, Sonali Gupta and a vibrant community of content creators. The journey will continue across the city through creators and partner brands upholding the core values of life.
Pujo-Z Checklist is partnered by Senco Gold & Diamonds, a legacy jewellery house dating back to 1938. Under the leaderships of Mr Suvankar Sen, MD & CEO, and Ms Joita Sen, Director – Head of Marketing & Design, Senco continues to combine Indian craftsmanship with contemporary innovation, from its celebrated heritage to newer expressions and innovations such as the AHAM Ti22 Titanium Collection for Men.
For OOPSroops, the association with Senco is deeply personal.
“My deepest gratitude to Ms Joita Sen and Mr Suvankar Sen for their trust, faith and unwavering encouragement over the years. Joita Sen’s creative vision, instinct for fresh ideas and genuine attitude of gratitude have deeply influenced the way I approach creativity and communication. Suvankar Sen’s faith and motivation and the support of the entire Senco family, has made this journey deeply meaningful.”
— Roopsha Dasguupta, Founder, OOPSroops LLP
RG Cellulars, represented by Mr Ravi Gupta, Director, brings technology, connectivity and togetherness to the festive journey, while Vastra Kuttimm, led by Mr Tarak Saha, Proprietor, adds the timeless elegance of the saree and its intergenerational appeal.
91.9 Friends FM, led by the iconic Jimmy Tangree, is the Radio Partner and PR partnered by media expert Amit Roy.
Together, Pujo-Z Checklist 2026 celebrates a generation looking ahead while remaining connected to the traditions, people and values that make festivities special.
Tradition Meets Tomorrow.
