Kolkata, 18 May, 2026: The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has extended its ‘Living Billboard’ campaign to Kolkata. This high-impact, awareness-led plantation drive follows a successful debut in Delhi and Mumbai, reinforcing DS Group’s continued commitment to sustainability and its efforts to encourage public participation in green initiatives.
As part of this extension, the installation of the ‘Living Billboard’ in Kolkata features a large green billboard made of 4000 jade plants, strategically placed on the E M Bypass, P.C Chandra Garden Facing Chingrighata, Kolkata. The installation aims to create a strong visual reminder of the importance of green plantation while inspiring citizens to participate in sustainable actions. The campaign follows a similar initiative undertaken earlier in Delhi & Mumbai as part of the Group’s broader vision to promote greener urban spaces.
Highlighting the urgency of corporate responsibility in environmental protection, Mr. Rajiv Kumar, Vice Chairman, DS Group said, “For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”
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