Campaign brings stories of climate innovation and positive environmental action to television and outdoor media across three countries
London, October 2026 : London-based advertising and media agency Here&Now365 is working with The Earthshot Prize, the global environmental award founded by Prince William, on a high-profile media campaign spanning the UK, the US and India this autumn.
Launched in 2020, The Earthshot Prize was built around a simple idea: optimism, rather than despair, can inspire people to take action. Every year, the Prize identifies 15 pioneering solutions across five key challenges: protecting and restoring nature, cleaning our air, reviving our oceans, building a waste-free world and fixing our climate. Five winners are selected each year, with each receiving £1 million to help scale solutions that are already making a difference.
The 2026 Earthshot Prize Summit and Awards will be held in Mumbai this November, marking a significant moment for India, which is home to more Earthshot Finalists than any other country.
For the first time, Earthshot Prize Finalists are being showcased through television and outdoor media across the UK, US and India. Supported by Here&Now365, the campaign includes prominent outdoor advertising across London Underground, Piccadilly Circus and Times Square, alongside television placements on NDTV, Aaj Tak, SET UK and B4U Music.
The campaign aims to take the stories of the Finalists and their environmental solutions to a wider global audience, with a particular focus on connecting with Indian diaspora communities. By highlighting innovation, resilience and positive climate action, the campaign seeks to encourage audiences to engage with the solutions already being developed to address some of the world’s most pressing environmental challenges.
As part of the collaboration, Manish Tiwari, Founder and Chairman of Here&Now365, has contributed a personal blog to The Earthshot Prize website titled The Power of Communications: Telling a Positive Climate Story.
In the blog, Tiwari reflects on his childhood summers in the Hasdeo forests of central India, often referred to as the “lungs of central India”, and recalls the legacy of the Chipko Movement, where rural women in Uttarakhand embraced trees to protest against commercial logging.
He also draws on Mahatma Gandhi’s principle of Earth Trusteeship, which views people as custodians of the planet rather than its owners. This philosophy, he says, influenced his decision to partner with The Earthshot Prize and support its mission of showcasing solutions and inspiring positive action.
Tiwari believes that India should be recognised not only as a country experiencing the effects of climate change, but also as a country actively developing solutions through its villages, laboratories and cities.
Through the campaign, Here&Now365 hopes to help audiences see India through the lens of its innovation, resilience and climate leadership, while demonstrating the role that thoughtful communication can play in creating greater awareness around environmental solutions.
The campaign reflects Here&Now365’s belief that effective communication is not simply about speaking louder, but about creating space for the right stories, voices and ideas to be heard.
About Here&Now365
Here&Now365 is a London-based advertising and media agency focused on creating impactful communications and campaigns that connect brands, communities and audiences. The agency places diversity, community and meaningful storytelling at the heart of its work.
