Friday,16,Kolkata : Yesterday, May 15, 2025, marked a significant milestone in the Bengali media industry with the launch of Darshoo, a revolutionary OTT platform that promises to bridge the gap between local and global content. The event, held in the presence of industry stalwarts, was a celebration of regional culture and creativity.
A Platform for All Languages
Darshoo aims to provide a platform for content creators to showcase their talent, with a focus on authenticity and cultural relevance. The platform will feature a diverse range of content, including Bengali, Assamese, Odia, and Bhojpuri songs, short films, and other regional productions. With a pocket-friendly subscription model, starting at ₹49 per month and ₹199 per year, Darshoo is set to democratize access to quality content.
Breaking Barriers
Shiboprosad, actor-director-producer, expressed his excitement about the launch, highlighting the potential of regional content to go global. He cited the example of “Bahurupi” and “Gaan” going viral, demonstrating the power of authentic cultural content. With Darshoo, talented artists will have a platform to showcase their work, and mainstream media will no longer be a barrier to entry.
Dubbed Content for Global Reach
One of the key features of Darshoo is its dubbed content, which will allow international subscribers to access regional content in their preferred languages. This move is expected to increase the platform’s global reach and provide a new avenue for regional content creators to connect with a broader audience.
A Star-Studded Event
The launch event was a star-studded affair, with Nusrat Jahan walking the ramp to the popular song “Senorita.” The fashion show featured talented models and dancers, showcasing the best of Bengali culture. The event was attended by industry professionals, including Rama Chakraborty, Sumit Sengupta, Suparna Majumdar, Arindam Dutta, and Rachna Suman Shaw.
The Future of Regional Content
With Darshoo, the Bengali media industry has taken a significant step towards embracing the digital age. The platform’s focus on authenticity, cultural relevance, and accessibility is expected to revolutionize the way regional content is consumed. As the platform goes live, it’s clear that Darshoo is poised to become a game-changer in the world of OTT platforms.
(By Shreya Ray)
