India-Kolkata, Tuesday, October 27, 2026: Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 87 years and a network of more than 202+ showrooms across the country, announces the launch of its Dhanteras Shagun campaign, ‘Tumse Hai Yeh Tyohar’, featuring brand ambassador Kiara Advani, alongside the launch of its Shagun Festive Jewellery Collections.
The campaign celebrates the emotional warmth of festive traditions and the joy of dressing up, highlighting how exquisite jewellery forms an integral part of the festive experience. At its heart is the timeless ritual of a woman preparing for the festive season, capturing how the right jewellery completes her festive look and makes every moment more special.
From selecting the perfect festive ensemble to choosing jewellery that complements her individual style, every detail becomes a meaningful part of the celebration. The anticipation, excitement and joy of dressing up are as much a part of the festivities as the cherished traditions that bring families together. Rooted in a rich legacy of craftsmanship and emotional connection, Senco seeks to be an integral part of every family’s Shagun—a timeless expression of light, love and legacy that transcends generations.
Celebrating the spirit of the season, Senco Gold & Diamonds presents its Shagun Collection, a festive range featuring meticulously crafted jewellery in yellow gold, diamonds, antique and Polki designs, alongside lightweight, pocket-friendly 9-karat gold jewellery. Blending traditional craftsmanship with contemporary aesthetics, the collections offer something for every style, occasion and budget. Each piece embodies the spirit of auspicious beginnings and heartfelt blessings, with designs that can be cherished for years and passed down as treasured family heirlooms.
Commenting on the campaign and festive collections, Mrs. Joita Sen, (Director & Head of Marketing and Design, Senco Gold & Diamonds), said, “Dhanteras is an auspicious occasion that celebrates prosperity, new beginnings and the joy of bringing home something precious. At Senco Gold & Diamonds, we aim to make every festive purchase meaningful by bringing together exquisite designs, timeless craftsmanship and attractive offers. With our special Dhanteras offers, we make this festive purchase even more rewarding, giving customers more reasons to celebrate with jewellery they will cherish for years to come.”
Commenting on the occasion, Mr. Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “Diwali and Dhanteras hold a special place in Indian households as auspicious occasions to buy gold, symbolising prosperity, good fortune and enduring value. With the recent correction in gold prices, many customers, particularly those preparing for the upcoming Dhanteras & Wedding Season, are looking to advance their jewellery purchases. We are also seeing encouraging interest in Senco Gold & Diamonds’ Flexi Advance Plan, which enables customers to book gold at the prevailing current rate and retain the benefit of that booked rate even if prices rise during Dhanteras or the Wedding Season, subject to the applicable terms and conditions”.
This Diwali, Everlite a brand by Senco Gold & Diamonds, also introduces new fresh, contemporary approach to everyday jewellery with Wamiqa Gabbi as its new brand ambassador. Designed for modern, style-conscious women, Everlite offers lightweight jewellery that effortlessly transitions from office wear to casual outings. Its versatile collection features 9KT, 14KT and 18KT gold jewellery, along with diamond jewellery across categories such as earrings, rings, pendants and bracelets. Reflecting Wamiqa’s youthful charm and contemporary style, the brand celebrates individuality, versatility and effortless elegance, making jewellery an everyday expression of personal style and adding a touch of sparkle to every festive occasion. The collection is priced between ₹10,000 and ₹50,000, with new designs and collections introduced every month to keep the range fresh, contemporary and aligned with evolving consumer preferences.
Senco Gold & Diamonds Exclusive Dhanteras Shagun Offers this time –
- Upto Rs. 14000 off per 10 grams of Gold Jewellery
- Upto 36% off on Diamond Value
- O% Deduction on Old Gold Exchange
- Lucky Draw prizes – Get a chance to win Gold worth Rs. 1.20 Cr. & iPhone 18 Pro
- Assured Gift on Every Purchase
- SBI Offer – Up to Rs. 7500 Instant Discount with SBI Credit Card
The festive offers will be available across Senco Gold & Diamonds showrooms from October 25 to November 8, 2026, catering to diverse customer preferences and budgets with jewellery starting range from as low as 20,000.
For details of the collections and online offers kindly visit us,
https://sencogoldanddiamonds.com/jewellery/category/shagun-collection
About Senco Gold & Diamonds: Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 87+ years, and the largest in Eastern India by number of showrooms. Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. The company’s credit rating has been upgraded by ICRA to [ICRA]A2+ with a “Stable” outlook for short-term borrowings, and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.
Senco offers an extensive range of jewellery, including gold, diamond, silver, and platinum, along with precious and semi-precious stones. Its vast catalogue features over 156,000 designs in gold jewellery and more than 86,000 designs in diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Most designs are developed in-house by Senco’s designers, in close collaboration with skilled local karigars in Kolkata and across India.
The company’s brand portfolio includes Everlite, focused on lightweight jewellery; Gossip, its silver and costume jewellery line; and Aham, catering to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur.
