LIC of India introduces MyLIC App (for Customers) and Super Sales Saathi App (for Intermediaries)

Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, launched
the new LIC’s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC’s Super
Sales Saathi) on 15th April, 2026 in the presence of CEO & MD Shri. R. Doraiswamy, Managing
Directors Shri. Dinesh Pant, Shri. Ratnakar Patnaik, Shri. R. Chander and senior management of LIC
of India at Mumbai. MyLIC is a next-generation mobile application, built to redefine the experience of
how policyholders will manage their life insurance portfolio. Super Sales Saathi App is a next
generation mobile application for LIC’s marketing personnel. These Apps have been designed with a
user-first philosophy, bringing together intuitive design, powerful features, and cutting-edge
technology to deliver a seamless, intelligent, and personalized 360 degree experience.
LIC of India’s next-generation digital Apps have been designed with a clear focus on transforming
customer experience, empowering intermediaries, and modernizing internal operations. Built with
advanced technologies, including AI, the Apps aim to deliver a seamless, secure, and fully integrated
digital insurance ecosystem.
MyLIC App – Key Customer-Facing Capabilities
 View and manage insurance portfolio at one place
 Pay premiums instantly
 Track policy Benefits in real time
 Avail Paperless Policy Loan
 Update Policies, online
 Revive Lapsed Policies, online
 Explore and Buy policies online – Simple, Fast and Digitally
 Fast, Secure & Paperless e-KYC
Super Sales Saathi – Key Marketing-Focused Capabilities
 Digital sales tools
 Real-time policy status tracking
 Automated reminders for follow-ups
 Integrated communication with customers
 AI-driven nudges for customer value enhancement
 Digital sales kits and product explainers for on – the-go presentations
 Performance dashboards to help intermediaries monitor targets and achievements
Both the above mobile Apps are delivered through LIC’s DIVE (Digital Innovation & Value
Enhancement) digital transformation platform, designed to deliver a seamless, secure, and fully

15.04.2026 – MUMBAI
integrated insurance experience for customers, intermediaries, and employees. These Apps enable
policy management, premium payments, personalized product recommendations, and advanced
intermediary productivity tools. DIVE represents a major strategic shift toward a modern, digital-first
LIC, reducing office dependency and enhancing operational efficiency, pan-India.
Built for Today, Ready for Tomorrow
Shri. M. Nagaraju, Secretary, Department Of Financial Services, highlighted “LIC’s digital ecosystem
is evolving from a set of service utilities into a strategic distribution and engagement platform. With over 260
million policies and India’s deepest insurance footprint, LIC’s mobile apps – MyLIC (customer-facing) and
Super Sales Saathi (intermediary-facing) – are now central to delivering scale, service efficiency, and
competitive parity in the life insurance market.”
Speaking at the launch, Shri. R. Doraiswamy, CEO & MD, LIC of India, said that “LIC’s mobile
Apps are no longer support tools, they are strategic assets that shape customer experience and
intermediary’s performance. These Apps scale adoption across customers and intermediaries, that will
directly influence LIC’s growth, persistency, and operational efficiency. LIC’s continued investment in
AI-driven insights, personalization, and ecosystem integrations will unlock the next wave of digital
value.
Together, these Apps form a dual-engine digital model:
 MyLIC → Customer self-service, transparency, and policy lifecycle management
 Super Sales Saathi → Intermediary productivity, sales enablement, and field-force
empowerment”
Life Insurance Corporation of India (LIC), the country’s largest life insurer, takes pride in announcing
the launch of its new Customer App MyLIC and Super Sales Saathi App marking a major milestone in
its digital transformation journey.
Dated at Mumbai on April 15th, 2026
For further information please contact: Executive Director (CC), LIC of India, Central Office, Mumbai.
Email-id: ed_cc@licindia.com.
Visit us at www.licindia.in