27 January 2026: SMFG India Credit (SMICC), one of India’s leading Non-Banking Financial Companies (NBFCs), has entered into a strategic partnership with Google Pay to provide collateral-free personal loans to Google Pay users across the country. Through this collaboration, SMFG India Credit will offer personal loans, empowering Google Pay users to meet their diverse financial needs.
With this partnership, loans can be disbursed quickly within minutes to eligible Google Pay users who apply for a loan within the app. This end-to-end digital process ensures a fast, safe, flexible and hassle-free borrowing experience, aligning with the evolving expectations of India’s digital savvy customers.
This partnership underscores SMFG India Credit’s commitment to driving financial inclusion by making formal credit more accessible to underserved and emerging customer segments. It also strengthens SMICC’s leadership in the digital lending ecosystem, leveraging innovative technology to extend its reach and impact.
Talking about the partnership, Mr. Ajay Pareek, Chief Business Officer, SMFG India Credit said “As part of its long-term strategy, SMFG India Credit continues to strengthen its leadership in the digital lending ecosystem by leveraging technology and forming strategic alliances with fintech platforms. These efforts reflect the company’s focus on expanding reach, promoting financial empowerment, and supporting the nation’s vision of a digitally inclusive economy.”
About SMFG India Credit: SMFG India Credit Co. Ltd., a leading NBFC – Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of Sumitomo Mitsui Financial Group (SMFG), has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 1000+ branches and 22,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.
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