Kolkata, September 13, 2025 – Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+ announces the launch of a new Durga Puja Campaign called Aparupa, where the inner beauty of a woman, her resilience and her strength are celebrated.
Durga Puja is a welcoming of ‘Maa Durga’ and is a very special event in every Bengali’s life, a time of joy, reverence, cultural heritage, and pride. It is that time of the year when people across India & Globally, especially Bengalis, travel back to their homes to be together with their loved ones and to celebrate the biggest festivity of the year – The Durga Puja.
Aparupa means “unparalleled” beauty, both divine and human, embodying strength, grace, and tradition. This Durga Puja, we celebrate beauty, strength, and style by translating the essence of tradition into high fashion. Our brand ambassadors embody the vibrant spirit of Pujo with their distinct, trendsetting looks, uniting in a symbolic tribute by adorning Maa Durga.
Mrs. Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds) said, “Pujo is about celebrating Nari Shakti and about celebrating your fashion style. We proudly launch innovative designs under the Aparupa Collection in Antique Gold, Diamond, and Polki – timeless grandeur reimagined with modern Sabekiana. I take this opportunity to wish everyone a glamorous, stylish and fashionable pujo with our Aparupa Collection”.
Mr. Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “The Aparupa campaign inspires one to embrace the season with confidence and elegance —to dress, dazzle, and honor Pujo in unmatched style and splendor. We have introduced fabulous offers to enhance shopping experience of our esteemed customers. Major offers include discount on making charges of upto 25% and upto Rs 100/gm off on purchase of Gold Jewellery, upto 50% off on making charges & upto 10% discount in diamond value on purchase of diamond jewellery, upto 15% off on making charges of platinum jewellery, 0% deduction in OG exchange, and Rs 100 gift voucher per Rs 10,000 transaction which is valid till Dhanteras this year.”
Customers can avail the offers across all our showrooms from Sept 05 to October 01, 2025.
For online offers kindly check- https://sencogoldanddiamonds.com/
Link to view Senco Gold & Diamonds Durga Puja Campaign video, please click- https://www.youtube.com/watch?v=3G0uYk8IkYo.
About Senco Gold Ltd-
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and largest in eastern India based on number of showrooms. Senco has been rated as 2nd Most Trusted Jewellery Brand for 4th year in a row by TRA and amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report. Senco’s credit rating has been upgraded by ICRA for its Fund based working capital facilities at [ [ICRA]A2+ with “Stable” Outlook for short term borrowings and [ICRA]A for Long term borrowing. Senco has also been certified as a Great Place to Work (GPTW).
Senco has over 186+ showrooms (including 77 Franchisee showrooms) spread across 17 states, including 1 international showroom in Dubai UAE with a mix of own and franchisee model; and having various formats like Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to various customer segments.
Senco Gold Ltd. recently announced their entry in transit jewellery retail, opening a showroom in Andheri Metro Station (Mumbai) as a first of its kind, with their everyday wear diamond & gold jewellery brand Everlite. Everlite showroom at Andheri Metro Station, where customers can check modern designs of our jewellery collections on the go, thus making the shopping experience quick and smooth so even people in a rush can come in, look around and make a quick purchase.
Senco offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering 156,000+ designs for gold jewellery and 86,000+ designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country.
